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But as a recent controversy over the use of an AI-generated voice of the late chef and TV personality Anthony Bourdain shows, even entertainment uses of such controversial technology can raise eyebrows and ethical concerns. The Metaphysic founders envision using deepfakes to do everything from making older entertainers appear younger to creating video doubles of famous people that can be used to make commercials - or any type of content - without needing them to be physically on set. Yet Umé and his cofounders are among a growing number of people who are convinced that the technology can also be fun and accomplish incredible feats for movies, ads, and other forms of media that were previously unthinkable even with the best special effects. Lawmakers have also warned that deepfakes could be used to mislead the American public. Since then, the technology has often been used for creating non-consenual pornography. The first-known examples of deepfake videos, posted to Reddit in 2017, featured celebrities’ faces swapped with those of porn stars.
Much attention has been placed on the potential for using deepfakes for nefarious purposes, and for good reason. This looks like Tom Cruise doing a coin trick, but it's actually a deepfake created by Chris Umé. Metaphysic’s deepfake projects for clients have included a Gillette razor campaign that recreated a young Deion Sanders along with his 1989 draft-day look and a campaign for the Belgian Football Association that brought two deceased Belgium team managers back to life. It uses the same deepfake technology to make otherwise impossible ads and restore old film. This ersatz Cruise was so popular, racking up tens of millions of views on TikTok, that it inspired Umé to join up with others to launch a company called Metaphysic in June. The deepfakes - a combination of the terms “deep learning” and “fake” - were created by visual and AI effects artist Chris Umé with the help of a Cruise stand-in, actor Miles Fisher. The 10 videos, which were posted between February and June, featured an artificial intelligence-generated doppelganger meant to look and sound like him.
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Courtesy Faceboookįacebook is trying to make AI fairer by paying people to give it dataĭespite the movie star hair, the eye-squinting and that trademark teeth-baring cackle, it wasn’t really Cruise. However, the platform will remove digital forgeries ‘that mislead users by distorting the truth of events and cause harm to the subject of the video, other persons or society’.Facebook is rolling out a new data set that uses a diverse group of paid actors who were explicitly asked to provide their own ages and genders.
TikTok said it had not removed the videos as they did not violate its policy, saying that the account’s username provided context for the content being a deepfake. Over the past few years, deepfakes of celebrities and politicians have gone viral, with a deepfake of the Queen being used for Channel 4’s alternative Christmas speech.Īway from the comedic videos and celebrity morphing, deepfakes have also been used to transplant the faces of famous women like Scarlett Johansson into porn videos.
This copy of a person can then be superimposed onto the body of a stand-in actor – placing a person in situations they’ve never been in and saying things they have never said. The first network then tries to generate new images to fool the second into thinking they are real.
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How Tom Cruise may become first civilian to do spacewalk for out of this world roleĭeepfake technology first emerged in 2017, resulting in highly realistic fake videos created using a kind of artificial intelligence.Ī machine-learning technique called a GAN (generative adversarial network) is used, with a person feeding one network hours of real video and images of a person to give a machine an understanding of what a person looks like from different angles, while another network is trained how to pick out the target person from a database of many different people.
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