Or, as Google’s VP of Engineering Ben Gomes once put it: “our goal is to get you the exact answer you’re searching for faster.” Put simply, because Google wants to make sure it always provides its users with the best experience possible. So why does Google’s ranking algorithm change so often? It can make keeping abreast and adapting to these constant changes that much easier. įor this reason, understanding why Google makes such frequent updates - and, more importantly, what drives these updates - is really key. Even more so when you consider that Google currently uses a staggering 200 ranking factors.
#Rank tracker search algo update plus#
Keeping track of and adapting to 500 plus changes a year can seem like a losing battle.
#Rank tracker search algo update update#
So how can you make sure you’re prepared for what a Google ranking algorithm update might throw your way?Īnd, more to the point, what are some of the specific things you should look at when trying to identify SEO issues that might have been caused by an update? Why Google’s Ranking Algorithm Changes So Often But while Google algorithm updates - and even SEO in general - can sometimes seem like they’re mysterious creatures, the truth is that you have much more control over how your website reacts to these changes than you might think. Of course, no-one wants to drop down the search engine result pages unwillingly. At the same time, other websites may see their search rankings improve. That said, you can usually expect some websites to dip in the search rankings following an update, whether it’s minor or not. Most of these updates are typically minor tweaks and improvements, with some major overhauls thrown in. And, in a recent statement on Twitter, Google itself confirmed that it makes one or more changes to its ranking algorithm each and every day. Moz reckons that Google deploys a whopping 500 to 600 of them a year. The SEO community is constantly abuzz with rumors of suspected updates. But if you’re a marketer, an SEO enthusiast or a website owner, there’s also one more thing you can be certain of: Google ranking algorithm updates. They say nothing’s certain in life except death and taxes.
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